Marketing Director

Company: n8n
Location: Troy
Posted on: November 18, 2022

Job Description:

n8n is a Product Led Growth start-up building a low-code workflow automation tool that allows you to connect different services together with custom logic (think syncing your CRM with an internal database or allowing companies to easily build Slack bots for their products). In a world where everything is moving to the cloud, we're aiming to turn the internet into a big pile of lego blocks so you can build stuff quickly and a customizable solution that you will never outgrow . We are now looking for a Head of Marketing to help us accelerate our growth and build a B2B/B2D Marketing team and strategy from the ground up.

We launched in the end of 2019 to a ton of interest, and things have accelerated since then:
We have tens of thousands of MAUs and 25k+ GitHub stars
VCs are really excited about us. We were Sequoia's first seed investment in Europe, and have raised a $12m Series A since then

Our community love our product. Here s some of the things they tell us:
I haven't tattooed n8n because I don't like tattoos otherwise I would've done it
it s one of the most magical pieces of software I ve used
Zapier on steroids

This role will report directly to the CEO and be the main driver of our marketing efforts: this role will hugely impact the company s growth, given our bottom-up go-to-market. You will:
Figuring out the channels, messaging and audiences that work best for us. Although you will start with one team member - an SEO Manager - and some existing agency relationships, you will have a clean slate to figure out what to invest in
Roll up your sleeves and execute: You will need to do most of the work yourself so you will need to be comfortable writing copy, creating landing pages, setting up tracking, running campaigns, working with partners, etc.
Own the website, supported by an external dev agency and marketing designer
Own our (sizeable) marketing budget
Drive the two main company KPIs: ARR and MAUs, and own our acquisition KPIs, e.g. new users

Requirements
Must have
Previous experience marketing software products with a bottom-up, or product-led go-to-market strategy
You are an aspiring leader with a willingness to lead a small team
A T-shaped skillset: a generalist with a growth, hands-on and testing mindset able to drive a marketing strategy across various channels. You have a functional knowledge in demand gen or product growth with an emphasis on the word of mouth, organic growth and community
You will be driving websites improvement which means you are no stranger to CRO and setting up tracking
Analytical mindset: you know which metrics to measure, are comfortable handling data and your decision-making is driven by ROI
A builder and a do-er: able to be scrappy and work at pace with limited resources

Bonus
Passionate about automation and open source technology
Affinity with a developer audience
Start-up experience

Benefits
Rapid career progression. We are looking to hire 'rising stars', who can grow with the company into more senior roles
International, ambitious and mission-driven team with flat hierarchies and strong emphasis on building great company culture
30 vacation days
Competitive salary and equity package
$100 per month to give to open-source/fair-code projects you care about
Regular company hackathons and team events

We can sponsor visas to Germany; for any other country, you need to have existing right to work. Our company language is English.
n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

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