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Marketing Manager

Company: Web Scribble Solutions, Inc
Location: Troy
Posted on: January 15, 2021

Job Description:

Web Scribble works with some of the largest nonprofits and associations in the world to power their career sites. As a member of the Web Scribble team, solving problems should excite you. Data should guide you. Results should inspire you.
We are expanding our marketing team to continue building momentum and to bring new ideas to the table that drive results. The Marketing Manager will create and manage a range of strategic, multi-channel campaigns that accelerate lead generation and brand awareness to grow the sales pipeline. The Marketing Manager will be responsible for creating, executing and measuring the results of cross-channel marketing campaigns.
Core Responsibilities

  • Collaborate to create and manage campaigns from planning and development through launch and reporting, with a focus on generating high quality Marketing Qualified Leads (MQLs).
  • Determine the appropriate mix of campaign elements, including email, social, webinars, virtual/live events and content syndication to deliver pipeline goals.
  • Leverage marketing technology to create email nurture programs, persona-based lists and campaign assets including emails, landing pages and forms to drive conversions.
  • Drive qualified MQLs via PPC, social media and retargeting campaigns, and measure results to make future recommendations.
  • Test, analyze, and improve various conversion points in the marketing funnel to optimize performance and inform marketing channel budget allocations.
  • Drive website traffic and increase website lead conversions through persona-based, keyword optimized content.
  • Create new content and assets from webinar decks for use in email, social and web.
  • Support Sales Development Rep (SDR) team with outbound cadences to drive prospects further down the sales funnel.
  • Manage campaign calendar, communicate with sales on upcoming demand generation activities and report on campaign performance using Salesforce and Google Analytics reports.
  • Create and manage the content calendar to ensure regular posting of content to website and social media channels and report monthly on results.
  • Oversee promotion, execution and follow up for live and virtual events.
  • Work closely with the marketing assistant to provide oversight on projects.
    • Bachelor's Degree
    • 2-5 years of B2B marketing experience
    • Extensive experience in creating and executing integrated campaigns, with a demonstrated track record in demand generation programs
    • Strong technical capabilities
    • Familiarity with Salesforce and marketing automation tools
    • Experience with Google Analytics, Google Ads, Facebook Ads, SEO tools
    • Experience with Adobe Creative Suite as well as video production and/or editing
    • Effective project management skills and ability to use data to guide decision-making
    • Hard-working self-starter with the ability to manage multiple projects at the same time in a fast-paced environment
      Position Perks:
      • Opportunity to be a part of a fast growing technology company with award winning solutions
      • Competitive salary + medical/dental/vision benefits
      • Health Insurance coverage and 401(k) plan
      • Open workspace, sit/stand desks and lots of natural light in historic building in downtown Troy
      • Fully stocked beverage fridge and espresso machine

Keywords: Web Scribble Solutions, Inc, Troy , Marketing Manager, Executive , Troy, New York

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