SVP Marketing (Troy)

Company: Slice
Location: Troy
Posted on: November 26, 2022

Job Description:

Pizza is at the heart of our communities. From birthday parties to gameday potlucks, life s special moments are bettered by the craftsmanship and tradition found behind local pizzerias counters. We re here to make sure these iconic small businesses serve our communities for generations to come by giving them the digital tools and services commonly found at big chains. Can you imagine what a small mom and pop pizza shop could achieve with the resources of Domino s?



The Role



Reporting into Slice s President, the SVP Marketing will be responsible for building a world class marketing function at Slice. This person will be charged with shaping and advancing the company s message and brand across all omni-channels utilizing market analysis, trends and customer insights. As an executive member of the Slice leadership team, the SVP Marketing will play an integral role in the company s growth. This position will lead and develop the marketing function and oversee global marketing strategies including but not limited to: product marketing with a focus on B2B, content & communications, brand marketing and performance marketing.



What You ll Do



Lead, organize and build a high-performing team to support the marketing organization's mission and overall company roadmap. Drive strategy and execution to scale a robust marketing organization.

Define the messaging and positioning for Slice s go-to-market strategy for any new product features and launches. This includes all internal and external communication, pricing decisions, customer segmentation, program rules, and metrics to measure success.

Establish a vision for Slice s brand on a global scale through message creation/refinement and communications. Refine a strong company image and 'buzz' around Slice s products and services. Ultimately, building an iconic and trusted brand for small businesses.

Drive a data-driven approach to product and performance marketing, along with brand and creative, that promotes the measurement of demand generation and brand affinity.

Constantly assess business needs, Slice s competitive landscape and the company s value proposition through qualitative and quantitative analysis.

Collaborate with Product teams to continuously shape company roadmap based on customer needs; represent our shops voice when partnering with all organizations at the company.

Oversee and analyze integrated lead generation efforts across multiple channels, including identifying opportunities to improve engagement and conversion.

Develop a set of marketing KPIs to evaluate performance of marketing team efforts.

Evaluate and lead an evolution of the martech stack as Slice scales.



What We re Looking For



15+ years experience in a leadership role in a marketing function at companies that ideally cater to the SMB (small- and medium- sized businesses). Must have demonstrated strength in strategically building and managing a large marketing team.

Marketing generalist with a hyper-analytical, data intensive approach. Particular strength in the areas of product, performance and growth marketing.

Previous experience building or working within high quality brands in similar scale to Slice; experience supporting new product launches or entering new business segments/verticals.

Business oriented, high impact, pragmatic executive leader. Ability to effectively partner with, and influence the executive team.

Deep background in consumer or low-friction SMB marketing disciplines.

Proven experience hiring, developing and retaining Director/VP level leaders.

Prior success leading significant company-wide marketing strategies and rollouts.

Has operated in a customer driven world class marketing organization.

Strong ability to initiate, manage, and drive projects to completion.

High EQ & IQ - a systems thinker. Analytical and structured in their approach to solving complex business problems.

Entrepreneurial leader with a driving desire to win big in the market.

Ability to to successfully motivate a team of talented and creative people at all levels of the organization.



Salary Range: $215,000 to $315,000 annually + bonus & equity.



The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.



About Slice



Slice powers independent pizzerias with the specialized technology, data insights, and shared services they need to serve today s digital-minded customers. This united network of pizzerias enables these small businesses to thrive against major corporate chains and form the nation s largest marketplace for authentic pizza. Slice makes it easy for customers to order from their go-to shops and discover their next favorite.



Serial tech entrepreneur Ilir Sela started Slice to solve the digital challenges his family s New York City pizzerias faced. Today, the Slice team has grown to over 900+700+ across 5 offices globally. If you re ambitious, interested in growing your career, and hungry to join one of the fastest growing companies in tech, we may have a role for you. Check out a few awards we ve recently won for our workplace and culture: Inc., Crain's, BuiltinNYC.



Slice is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

Associated topics: alumni, business, community, demand, endowment, event, fundraise, hospital, lead generation, marketplace

Keywords: Slice, Troy , SVP Marketing (Troy), Advertising , Troy, New York