SVP Marketing (Troy)
Posted on: November 26, 2022
Pizza is at the heart of our communities. From birthday parties
to gameday potlucks, life s special moments are bettered by the
craftsmanship and tradition found behind local pizzerias counters.
We re here to make sure these iconic small businesses serve our
communities for generations to come by giving them the digital
tools and services commonly found at big chains. Can you imagine
what a small mom and pop pizza shop could achieve with the
resources of Domino s?
Reporting into Slice s President, the SVP Marketing will be
responsible for building a world class marketing function at Slice.
This person will be charged with shaping and advancing the company
s message and brand across all omni-channels utilizing market
analysis, trends and customer insights. As an executive member of
the Slice leadership team, the SVP Marketing will play an integral
role in the company s growth. This position will lead and develop
the marketing function and oversee global marketing strategies
including but not limited to: product marketing with a focus on
B2B, content & communications, brand marketing and performance
What You ll Do
Lead, organize and build a high-performing team to support the
marketing organization's mission and overall company roadmap. Drive
strategy and execution to scale a robust marketing
Define the messaging and positioning for Slice s go-to-market
strategy for any new product features and launches. This includes
all internal and external communication, pricing decisions,
customer segmentation, program rules, and metrics to measure
Establish a vision for Slice s brand on a global scale through
message creation/refinement and communications. Refine a strong
company image and 'buzz' around Slice s products and services.
Ultimately, building an iconic and trusted brand for small
Drive a data-driven approach to product and performance marketing,
along with brand and creative, that promotes the measurement of
demand generation and brand affinity.
Constantly assess business needs, Slice s competitive landscape and
the company s value proposition through qualitative and
Collaborate with Product teams to continuously shape company
roadmap based on customer needs; represent our shops voice when
partnering with all organizations at the company.
Oversee and analyze integrated lead generation efforts across
multiple channels, including identifying opportunities to improve
engagement and conversion.
Develop a set of marketing KPIs to evaluate performance of
marketing team efforts.
Evaluate and lead an evolution of the martech stack as Slice
What We re Looking For
15+ years experience in a leadership role in a marketing function
at companies that ideally cater to the SMB (small- and medium-
sized businesses). Must have demonstrated strength in strategically
building and managing a large marketing team.
Marketing generalist with a hyper-analytical, data intensive
approach. Particular strength in the areas of product, performance
and growth marketing.
Previous experience building or working within high quality brands
in similar scale to Slice; experience supporting new product
launches or entering new business segments/verticals.
Business oriented, high impact, pragmatic executive leader. Ability
to effectively partner with, and influence the executive team.
Deep background in consumer or low-friction SMB marketing
Proven experience hiring, developing and retaining Director/VP
Prior success leading significant company-wide marketing strategies
Has operated in a customer driven world class marketing
Strong ability to initiate, manage, and drive projects to
High EQ & IQ - a systems thinker. Analytical and structured in
their approach to solving complex business problems.
Entrepreneurial leader with a driving desire to win big in the
Ability to to successfully motivate a team of talented and creative
people at all levels of the organization.
Salary Range: $215,000 to $315,000 annually + bonus & equity.
The above represents the expected salary range for this job
requisition. Ultimately, in determining your pay, we'll consider
your location, experience, and other job-related factors.
Slice powers independent pizzerias with the specialized technology,
data insights, and shared services they need to serve today s
digital-minded customers. This united network of pizzerias enables
these small businesses to thrive against major corporate chains and
form the nation s largest marketplace for authentic pizza. Slice
makes it easy for customers to order from their go-to shops and
discover their next favorite.
Serial tech entrepreneur Ilir Sela started Slice to solve the
digital challenges his family s New York City pizzerias faced.
Today, the Slice team has grown to over 900+700+ across 5 offices
globally. If you re ambitious, interested in growing your career,
and hungry to join one of the fastest growing companies in tech, we
may have a role for you. Check out a few awards we ve recently won
for our workplace and culture: Inc., Crain's, BuiltinNYC.
Slice is an Equal Opportunity Employer and is committed to building
an inclusive environment for people of all backgrounds and everyone
is encouraged to apply. We do not discriminate on the basis of
race, color, gender, sexual orientation, gender identity or
expression, religion, disability, national origin, protected
veteran status, age, or any other status protected by applicable
national, federal, state, or local law.
Associated topics: alumni, business, community, demand, endowment,
event, fundraise, hospital, lead generation, marketplace
Keywords: Slice, Troy , SVP Marketing (Troy), Advertising , Troy, New York
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